Well, that's a tough question. First of all FoolAlooF is a palindrome. Who wouldn't want a palindrome for the domain/business name? Secondly, in addition to the words being the same forward and backward there was something about the idea of an aloof fool that was appealing, like the meaning of the words were also both forward (aloof) and backward (fool). There is also the very real possibility the the name just means that we are strange.